In this paper , the author firstly introduces the theory of enterprise strategy , and then analyzes the macro - policy environment , the coke industry condition and the coke enterprise situation . on the basis of the analysis and the prediction , the author presents the strategic position and objective of the chang zhou factory of coke and chemicals by means of swot analysis . in addition , cost leadership , backward integration and concentric diversification strategy of partial expansion , and the market - oriented strategy are put forward 本文首先對企業(yè)戰(zhàn)略研究的理論進行了簡單的介紹,然后對焦化廠的宏觀政策環(huán)境、行業(yè)狀況及企業(yè)現(xiàn)狀進行了分析,根據(jù)分析、預測結(jié)果及swot分析的基礎(chǔ)上,提出了常州焦化廠的戰(zhàn)略定位和目標、低成本戰(zhàn)略、局部擴張的后向一體化及同心多元化戰(zhàn)略、市場導向戰(zhàn)略。